Involved is meant to be an opportunity for fans to influence the brands and people they follow on a daily basis.
Rather than passively watching posts and broadcasts Involved lets you vote on the images that people are posting. As a user you can create a post with as many images as youd like. As a follower I can view the post and once I vote I can see how many votes have been cast for each photo.
You can even hold contests where users submit their own images that people can vote on. As the host of the contest you can choose to accept or deny new entrants making it easy to filter what gets broadcasted to your users.